We are living in the Internet age, and the plutocratic age. Plutocracy wants celebritism to rule the minds. When people feel, think, and live through celebrities, they are ready to do so through plutocrats.
Plutocrats hence push everywhere for the celebration of the unique act, because unicity is what they extoll.
And no act is more unique, and useful, to plutocrats than those which say life is not important.
