“Today, Igarashi has a new identity (and plenty of company among young Japanese men) as one of the soushoku danshi-literally translated, “grass-eating boys.” Named for their lack of interest in sex and their preference for quieter, less competitive lives, Japan’s “herbivores” are provoking a national debate about how the country’s economic stagnation since the early 1990s has altered men’s behavior.
Newspapers, magazines, and television shows are newly fixated on the herbivores. “Have men gotten weaker?” was one theme of a recent TV talk show. “Herbivores Aren’t So Bad” is the title of a regular column on the Japanese Web site NB Online.
In this age of bromance and metrosexuals, why all the fuss? The short answer is that grass-eating men are alarming because they are the nexus between two of the biggest challenges facing Japanese society: the declining birth rate and anemic consumption. Herbivores represent an unspoken rebellion against many of the masculine, materialist values associated with Japan’s 1980s bubble economy. Media Shakers, a consulting company that is a subsidiary of Dentsu, the country’s largest advertising agency, estimates that 60 percent of men in their early 20s and at least 42 percent of men aged 23 to 34 consider themselves grass-eating men. Partner Agent, a Japanese dating agency, found in a survey that 61 percent of unmarried men in their 30s identified themselves as herbivores. Of the 1,000 single men in their 20s and 30s polled by Lifenet, a Japanese life-insurance company, 75 percent described themselves as grass-eating men.
Japanese companies are worried that herbivorous boys aren’t the status-conscious consumers their parents once were. They love to putter around the house. According to Media Shakers’ research, they are more likely to want to spend time by themselves or with close friends, more likely to shop for things to decorate their homes, and more likely to buy little luxuries than big-ticket items. They prefer vacationing in Japan to venturing abroad. They’re often close to their mothers and have female friends, but they’re in no rush to get married themselves, according to Maki Fukasawa, the Japanese editor and columnist who coined the term in NB Online in 2006.Grass-eating boys’ commitment phobia is not the only thing that’s worrying Japanese women. Unlike earlier generations of Japanese men, they prefer not to make the first move, they like to split the bill, and they’re not particularly motivated by sex. “I spent the night at one guy’s house, and nothing happened-we just went to sleep!” moaned one incredulous woman on a TV program devoted to herbivores. “It’s like something’s missing with them,” said Yoko Yatsu, a 34-year-old housewife, in an interview. “If they were more normal, they’d be more interested in women. They’d at least want to talk to women.”
“We know a lot more about Chaz Bono’s decision to become a man, and there’s one thing he wishes he did differently – that he had done it sooner.
We broke the story on Thursday – that Chaz was changing genders. Now we know a lot more.
– His partner of several years is totally cool about the change, and both of them say it will not alter their relationship. By the way, the partner – Jennifer – is hot. She has dark hair, she’s around a size 2, and on and on.
– The process has been going on for a while now. Chaz is taking hormones. As for when he’s having the breasts removed – no date has been set. That operation typically is the marker when judges allow someone to legally change sexes.
– Cher has known about this for a year.”
How about a laugh? From The Onion.